100 companies Initiative | Story | Women in Business


Mar. 1 2023

Pura creates safe, sustainable, and socially responsible home fragrances. Its fragrances are produced without harmful chemicals or animal testing. Each fragrance is designed by master perfumers using globally sourced ingredients compounded in the United States. Pura’s unique smart fragrance diffuser lets homeowners personalize every detail of their fragrance experience from their phones. 

How Pura Supports Utah Women In Business

Pura allows for location and scheduling flexibility and supports women after maternity leave with a transition-back-to-work program tailored to each employee’s unique needs and circumstances. Unpaid family leave is also an option.

Its transition-back-to-work program, Parento, supports women throughout the pre- and post-maternity leave process. The company requires all managers with employees on maternity leave to receive coaching on how to best help women navigate the process of welcoming a new child into her family while returning to the workplace.

Pura ensures that pay across all levels is accurate and equal. It conducts quarterly audits to ensure regular review and oversight and makes adjustments as needed. During the first quarter of 2023, the company is rolling out a new professional development program to help women cultivate a strong network and learn how to navigate their unique career paths.  

Why Supporting Women Is Important to Pura

Just as they continually re-evaluate and adjust their fragrance creation process, Purais committed to regularly evaluating how it can better support women through all life’s phases and milestone events. 

Pura cares about fair wages for its employees and business partners. The company pays employees at market rates or above. Additionally, it only works with manufacturers and other business owners who pay their employees fair wages. 

100 Utah Companies Championing Women 

The Inspire InUtah initiative celebrates women entrepreneurs and highlights the businesses that support them. We showcase these businesses and the policies and programs that empower women to grow and companies to succeed. When companies make real leaps toward equality, others can see the possibilities and implement what works for them. Pura is a shining example of a business that champions women and improves communities.

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