Young Living Raises Over $1 Million in Virtual, Global Conference
As the world’s leading provider of essential oils, Young Living’s International Grand Convention is one of Utah’s largest global trade events.
To keep attendees safe amidst the COVID-19 pandemic, while still providing an immersive and enriching experience, Young Living quickly shifted to hosting its first-ever virtual International Grand Convention. The Young Living One2020, a four-day online event, allowed unprecedented access for worldwide attendees that included more than 210,000 people from 81 countries in 20 time zones.
“This event would not have been possible if it weren’t for the tireless efforts of the Young Living team and our partnerships to make this one of the most successful conventions,” said Shante Schroeder, vice president of Brand Marketing of Young Living. “It is quite the accomplishment to bring over 200,000 people together remotely from around the world in such a meaningful way.”
The organization had to pivot to an online event with short notice, but Young Living was able to deliver the event with energy and excitement. Acknowledging how members would miss being together and sharing in each other’s success at the annual convention, the organization knew it was vital that the online event be an interactive and historic success. One2020 took virtual events to another level with Hollywood-like production technology. Attendees interacted via the event chat function, mimicking the interaction members have looked forward to each year at the annual event.
Attendees were also able to give back at the convention. Although the move to a digital format can limit philanthropic opportunities found at live events, Young Living provided attendees with the experience to participate remotely. Through the Young Living Foundation’s innovative solutions, attendees contributed to causes such as the Run For a Cause 5K and Ride For Reason campaigns. Overall, Young Living managed to raise $1.2 million, a smashing success despite the challenges.