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SUCCESS STORY

Hale Center Theater Orem: Adapting and growing in the new normal

Like many other businesses during the COVID-19 pandemic, Hale Center Theater Orem had to adjust its business model to continue to bring live entertainment to their audiences. Luckily, Hale Center Theater Orem had the opportunity to work with local government officials and the health department to develop safe and effective ways to make this happen. 

Early on, Hale Center Theater Orem created a streaming program called Hale@Home. Thousands of people worldwide were able to enjoy live theater from their own homes’ safety and comfort. In summer 2020, Hale Center Theater Orem allowed audiences to, slowly but surely, return to the theater to enjoy live performances in-person with strict safety guidelines in place, including mask requirements and only filling the theater to half capacity to allow for social distancing everywhere possible. Although Hale Center Theater was able to find creative solutions to combat the pandemic, it’s still an ongoing challenge to ensure staff, patrons, and performers’ safety.

Hale Center Theater Orem is proud of both the performing arts community and the community at large in Utah for working alongside them with patience and understanding as it learned to adapt and grow with the new normal. They hope to ensure the arts will continue to bring joy to people’s lives for a very long time to come.

Hale Center Theater Orem is currently open and recently announced its 2021 season lineup, which includes beloved shows like The Sound of Music, Jane Austen’s Emma, The Hunchback of Notre Dame, and more.