Align Spa: Where Passion, Purpose, and Service Align
Align Spa has been a staple in the Park City community for more than 15 years. As the oldest spa in this mining town, it’s repeatedly voted either the best spa or massage by locals.
The spa staff believes self-care is imperative in today’s busy world and understands when we nurture ourselves and slow down, our entire body benefits. Align Spa offers a host of services, including massages, facials, body treatments, and several others.
In August, the spa received a Shop In Utah grant from the Governor’s Office of Economic Development that supported it in many ways. “The grant has benefited our business in so many ways,” said Calli Sorensen, spa director. “Our jaws dropped when we learned we were accepted.”
With the grant money, Align Spa chose to partner with local restaurants for a “Spend $100 at Align Spa and receive $100 to a local restaurant” promotion. The spa partnered with local restaurants, including Sammy’s Bistro Express, Riverhorse on Main, Freshies Lobster, and The Boneyard Saloon.
The four restaurants opted to share the grant proceeds with local owners. “They are a group of hard-working and passionate people who represent Park City and thrive on making it better through the dining experience and customer service they offer,” added Sorensen.
On the first-day Align Spa offered the grant, it had an overwhelming number of customers call and purchase $100 spa gift certificates to receive the $100 restaurant gift card. Within five days, the spa almost completely sold out of the restaurant gift cards.
The Shop In Utah grant helped promote the local spa while encouraging guests to explore new restaurants they might not have tried before the special. Align Spa has had several return guests, which helped it to have continued business support.
“The grant meant so much to us because, during these uncertain times, we felt confident and supported by the state of Utah,” said Sorensen. “Having to close for seven weeks in the spring was extremely difficult for all of us, and the way that the community and the state have come together is unimaginable.”